Qualitative Audience Research Preparation

For our qualitative research, we will ask our potential target audience questions in an interview format, filmed on a Digital SLR Camera. Here are the questions:

1.   What do you do in your free time? (E.g. on a weekend)

2.   What do you spend your money on in your free time?

3.   If you were given £50, what would you spend your money on?

4.   How do you obtain your music? (be specific)

5.   a) What’s your favourite music video?

      b) Can you explain why?

6.   a) What attracts you to music videos?

      b) Can you explain why?

7.   Do you feel a narrative in any music video is important?

8.   What are your thoughts on the genre of dance music?

9.   If you were to make a music video for a dance music genre, can you give me three things you’d include?

10. Do you think a digi-pack (album artwork) imagery should relate to the music video?